Booklet Advertising

Booklet Advertising Design

Within the past few years booklet advertising has become wonderfully popular. Every line of business now appreciates the benefits to be derived from booklets, and although many booklet efforts sadly miss the mark of excellence, yet some are beautiful specimens of literary, artistic and typographical skill.

As I said before, every branch of business can use the booklet to advantage. It is the mean between a circular and a catalogue. Generally the former is valueless because it says too little, and is done to death, and the latter is too expensive. The booklet can tell your story well—it can detail your business as no circular, poster or newspaper ad can —it does not cost so very much, and if gotten up rightly is likely to be welcomed by the recipient.

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